Be Trend is scheduled from Saturday, Sept. 13 to Monday, Sept. 15, 2025 at the pavilions of Bologna Fiere.
The event is the only international B2B trade fair in Northern Italy dedicated to the Home, Furniture and Giftware sectors.
Be Trend is now in its second edition after the highly successful 2024 event.
The format will be greatly expanded, as will the numbers: this year more than 150 exhibitors are expected to meet buyers, industry professionals and distributors.
Be Trend in Bologna
Be Trend is divided into three major macro areas:
- Home: furnishings and decoration, outdoor, gardening, green lifestyle, fragrances, housewares, table, kitchen, textile, Ho.Re.Ca;
- Decor: festivities, decorations, objects;
- Gift: gift items, florist items, children's items and toys, costume jewelry, wedding favors, stationery, smoking items, office accessories, organic and body care products.
Specialty and retail retailers will be able to learn about all the new trends in various sectors.
Admission to Be Trend is free and reserved for industry professionals.
The event will be held in Hall 14, accessible from the Constitution entrance.
Opening hours:
- Saturday 13 and Sunday 14: 9:30 a.m. - 6 p.m;
- Monday 15: 09:30 a.m. - 4 p.m.
