Horeca Professional Expo 2026 in Bologna will take place from October 19 to 21 at BolognaFiere. HIP is one of the most important international events dedicated to innovation in the foodservice industry. A key event for professionals from all over Europe, this edition is particularly significant as it marks the format’s debut in Italy following the resounding success of the ten historic editions in Madrid, which attracted over 60,000 professionals.
Horeca Professional Expo 2026 in Bologna
The exhibition area will be divided into macro-sections covering various needs of the current market:
- Smart Kitchens & Equipment: smart kitchens and state-of-the-art equipment;
- Digital World: software, marketing, and digital tools;
- Design & Experience: furnishings, architecture, and hospitality atmospheres;
- Automated Foodservice & Delivery: automation and smart takeout services.
Alongside these are the vertical product sectors: Coffee, Bakery & Gelato, Wine & Spirits, Steakhouse, and Foodservice Solutions.
What makes HIP a truly unique event: unlike traditional food & beverage trade shows focused solely on products, Horeca Professional Expo is a hub centered on technological innovation, digitalization, and new business models.
The educational centerpiece will be the Hospitality 4.0 Congress, where the industry’s major current challenges will be addressed:
- Innovation 4.0 and Digital: artificial intelligence solutions,
- Process automation and management software to make businesses more efficient and competitive;
- Sustainability and Scalability: how to transform a restaurant or hotel into a business with low environmental impact but high profitability;
- Labor Shortages: one of the hottest topics in today’s Ho.Re.Ca. sector, focusing on how to attract, train, and retain talent in the kitchen, front of house, and hotel management.
The HIP event will also feature the Horeca New Business Models Awards, recognizing companies and entrepreneurs who have distinguished themselves with the most innovative and revolutionary ideas in the hospitality industry.
The 2026 edition will take place across 5 auditoriums, featuring more than 20 industry-specific summits and over 400 speakers. More than 10,000 professionals and over 300 companies are expected to attend.
HORECA PROFESSIONAL EXPO OFFER
Rooms from € 42,00 (per day, per person)
*Rates are per person, per day (with at least 2 people staying in the room) and are available subject to availability.
Included in the price:
- Overnight stay in the chosen room type with the possibility of access to the hotel at any time of day or night
- Rich sweet and savoury buffet breakfast, with exquisite homemade cakes, soft croissants, yoghurt, muesli, cereals, fresh fruit and also cold cuts and cheeses for lovers of stronger flavours
- Large free outdoor car park (and when it's full, a large public car park in front of the hotel)
- Free SKY package
- FREE Wi-Fi connection in the room and in the common areas
- Free Minibar
- Free access to our well-equipped gym, open every day from 6 am to 11 pm
